This essay talks about the meaning of global and says that it can be less big and less complete than what McLuhan or Appudarai originally thought and that daily life and popular culture micropractices demand new ways in order to evaluate what it is considered to be spontaneous and ephemeral. From this fact, the author assumes that popular culture is nowadays a way to understand what it is global. Franco also approaches the search of answers to the angst that people who make cultural studies suffer from.