Revista Alteridades
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Revista Alteridades
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Salvajismo, civilización y modernidad: la etnografÃa frente al mito.hot!
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Bartra, Roger / Salvajismo, civilización y modernidad: la etnografÃa frente al mito.
Civilization and Modernity: Ethnography upon Myth.
In this article, the author’s proposal is to study the transformations of the savage man myth during some symptomatic moments of his evolution. From ethnography’s point of view, he approaches iconographic, literary and scientific history of myths. In this work, the author makes reference to different historical moments, but he stops to study Durero’s engravings which illustrate the alarming change of an old myth at the beginning of modernity. Bartra keeps on with an analysis he already started on his book El salvaje en el espejo (The savage in the mirror) (1992) in which he widely exposes the historical backgrounds of myth.
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Modernidad y después: la cultura en situación de hegemonÃa massmediáticahot!
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Sarlo, Beatriz / Modernidad y después: la cultura en situación de hegemonÃa massmediática
Modernity and Afterwards: Culture in a Position of Mass Media Hegemony.
More than a work of sociology of culture, this document is an essay of opinion within the limits of cultural analysis, guided by intellectual concern related not only with the description of the study field but actually with the practice itself. From the author’s point of view, we are facing a dilemma due to the fact that new technologies open up many aesthetic possibilities, but they have not yet found one able to be compared to the twentieth century grand aesthetics regarding productivity. In this way, the author thinks that in the last three decades, the change in technological dimension and in the market have created a new audience and new consuming ways because, contrary to what it is said, technical innovation is the one that finally speaks out.
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La comunicación en las transformaciones del campo culturalhot!
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MartÃn-Barbero, Jesús
La comunicación en las transformaciones del campo cultural
Communication in the
Transformations of the Cultural Field.
The author is focused on the analysis of communication studies. He goes back to the seventies when communication studies responded more to a model of instrumental knowledge than to a project of comprehension in order to point out that in the last decades this model has been overtaken by social process as well as by displacements on theoretical fields. This is so, as far as communication and information (together with technological innovations: satellites, computer science, video processors) have occupied the central point in the configuration of new society models and they have caused deep transformations in daily culture of the majority. Within this frame, the author underlines the importance of the variety of disciplines in communication studies.
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Introducción: antropologÃa y estudios culturales. hot!
- GarcÃa Canclini, Néstor / Introducción: antropologÃa y estudios culturales.
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